The Benefits and Challenges of AI in Nonprofit Growth
By Korrin Wheeler, Marketing Coordinator, RoundTable Technology
*RoundTable Technology is a trusted TPF Partner.
Artificial Intelligence (AI) is transforming the nonprofit sector by improving efficiency, engagement, and decision-making. From predictive analytics to automated workflows, AI helps organizations streamline operations, enhance outreach, and support long-term sustainability. However, responsible implementation is key to avoiding potential challenges.
At RoundTable Technology, we help nonprofits leverage AI and other innovative tools to optimize operations, strengthen engagement, and effectively achieve their missions. With the right technology, nonprofits can expand their impact, to ultimately reach more people and create lasting change like never before! Here’s how AI can be used to its fullest potential while avoiding common pitfalls.
Benefits of AI for Nonprofits
- Personalized Engagement – AI analyzes supporter behavior to create tailored messaging, strengthen relationships, and increase long-term involvement.
- Automation & Efficiency – Chatbots and automated emails ensure consistent communication, reducing administrative workload and freeing up staff for mission-driven work.
- Better Targeting & Resource Allocation – AI helps identify potential supporters and opportunities for people to give, optimizing outreach and resource distribution.
- Grant Writing Assistance – AI-driven tools analyze successful applications and suggest improvements, increasing the chances of securing funding.
- Enhanced Security & Compliance – AI detects fraud, strengthens cybersecurity, and ensures compliance with data privacy regulations.
When used thoughtfully, AI can help churches and nonprofits operate more effectively to do more good. Still, as technology advances, so does the risk of misuse due to user error or lack of education. Here are some key challenges and risks to consider.
Challenges & Risks of AI
- Data Privacy & Ethics – AI relies on large amounts of data, requiring nonprofits to ensure transparency and compliance with privacy regulations.
- Automation vs. Human Connection – Over-reliance on AI can make interactions feel impersonal, so human engagement remains essential.
- Cost & Technical Barriers – AI tools often require investment and expertise, which may be challenging for smaller nonprofits.
- Algorithmic Bias – AI models can unintentionally reinforce biases, making ethical oversight crucial.
- Ongoing Adaptation – AI evolves rapidly, requiring nonprofits to continuously refine strategies and stay updated on emerging trends.
By addressing these risks proactively, nonprofits can ensure AI serves as a tool for positive growth while allowing organizations to run more smoothly.
Is your nonprofit ready to embrace AI for fundraising? CLICK HERE to let us know how AI is shaping your organization’s efforts!
Stay tuned for tips on best AI practices and free tools to support your church or nonprofit’s initiatives.